Your Ultimate Guide to Must-Buy Canmake Cosmetics in Japan

The secret behind Canmake's popularity

Canmake is a Japanese drugstore cosmetics brand launched by IDA Laboratories. It constantly innovates its designs to reflect seasonal color trends, offering unique products like flower-shaped blushes and tube eyeshadows, catering to everyone's desire to feel cute and unique.

Canmake currently offers a wide range of products, including liquid foundations, primers, blushes, eyeshadows, mascaras, lipsticks, lip glosses, as well as nail polishes, brushes, and eyelash curlers. With most items priced around JPY 1,000, the brand is especially popular among young women in Japan for its affordability.

Buy Canmake cosmetics on WAmazing Shop

You can buy Canmake products tax-free on WAmazing Shop. If your’re too busy for a leisurely visit to drugstores, you can pre-order on WAmazing Shop during your travel. You can also order other essentials like medications (*), snacks, and daily necessities, allowing you to get your favorite products at tax-free prices without needing to visit physical stores or duty-free shops.

*Medications sold on WAmazing Shop are not eligible for the duty-free system, and the displayed prices include tax. However, at checkout, the tax amount is discounted, bringing the final purchase price in line with duty-free pricing.

3 award-winning Canmake products

The renowned beauty review site "@cosme," a long-standing benchmark for cosmetics shopping in Japan, is known for its Best Cosmetics Awards. Awarded products include those from Canmake as well. Out of these, we've selected three standout items: a silky liquid eyeshadow with vibrant, long-lasting colors, a highlighter that gives you a magical glow, and an eyebrow powder for creating your perfect shade. Let's discover the secrets behind these award-winning products!

1st Place in the Single Eyeshadow Category: Eye Color Magician

In Japan’s scorching summer, one of the biggest concerns is makeup melting off as soon as you step outside. But with Canmake's Eye Color Magician series, you won't have to worry. Not only does it provide long-lasting, smudge-proof wear, but it can also double as an under-eye pencil, infused with pearl pigments. It's very easy to apply, and just a thin layer gives you vibrant color.

Each shade has a poetic name, like "Coffee Shop in Memories," "Promise," and "Midnight Phone Call." Applying these colors to your eyelids feels less like using eyeshadow and more like brushing on a bit of poetry.

*Application method: Choose your favorite color, dot it on the left, center, and right of your eyelid, then gently blend with your fingertip.

1st Place in the Foundation Cream Category: Luminous Luna Pact

The Luminous Luna Pact comes in an adorable cloud-shaped case adorned with a moon motif. This foundation cream doubles as both foundation and highlighter. It provides a lightweight, long-lasting finish, and offers excellent sun protection, with the foundation side boasting SPF50+ and PA++++. This limited-edition product sells out quickly every time it’s released.

*Application method: Use the puff to swipe from the left side to the right side in one motion, applying it all over your face. For areas that need extra coverage, press a bit more of the powder from the right side.

1st Place in the Eyebrow Powder Category: Mix Eyebrow Color

With Canmake's Mix Eyebrow Color, you can easily adjust your eyebrow shade. Each palette contains three colors, allowing you to customize your look to match your outfit or even blend two shades to create a unique tone. Plus, the lighter shades can double as nose contour, making this palette both multi-functional and budget-friendly.

This eyebrow powder is made from a blend of semi-solid aloe gel and powder, which melts upon contact with your skin, ensuring a perfect fit on your eyebrows. It's not only highly pigmented but also long lasting.

*Application method: The eyebrow powder compact comes with a dual-ended mini brush. The round brush end is soft and can be used for the base of the eyebrows or nose contouring; the angled brush end is firmer and can be used to adjust the angle of the eyebrow peak and tail.

8 best-selling Canmake products

Canmake offers a wide range of products, from base makeup to cosmetics and nail care, all featuring cute packaging designs, great performance, and affordable prices. Whether you're a student or a housewife, it's hard not to be drawn in by its charm. Find more excellent items based on your needs and preferences.

Powder: Marshmallow Finish Powder

The highly popular Marshmallow Finish Powder is perfect in the hot summer, as you can achieve a fresh, cotton candy-like finish with just a light dusting, even over sunscreen. It's especially suitable for those prone to an oily T-zone. This powder has always been a star product of Canmake and is a must-have.

Concealer: Color Mixing Concealer & Eye Bag Concealer

The Color Mixing Concealer features three colors in one set, making it easy to apply even for makeup beginners to experiment and find the perfect shade for their skin. Whether you’re looking to cover acne scars, dark circles, or fine lines, you can mix and match the shades to address your skin concerns. There’s no need to buy multiple concealers—just one palette is all you need for comprehensive coverage.

The Eye Bag Concealer doesn't only provide high coverage but also serves as an excellent under-eye pencil. The twist-up pencil design makes it more user friendly than liquid concealers, allowing for precise coverage of blemishes.

With its silky texture, it blends effortlessly and protects the delicate skin around the eyes from tugging. Simply draw a line where you’d like to enhance your under eye and blend it with your fingertip for an instant, natural-looking, cute under-eye puffiness.

Blush: Cream Cheek

Canmake's Cream Cheek has generated a lot of buzz since its launch, thanks to its jewel-like packaging and cute colors. Unlike powder blushes, which can sometimes appear unnatural due to concentrated color application, this cream blush is incredibly easy to apply and blend. Just use your fingertip to gently spread it for a perfect blend with your skin.

Recommended shades are Sweet Apricot and Tangerine Tea, both of which create a natural, healthy flush that makes it look like you've just stepped out of a relaxing bath. Even beginners can easily achieve this look.

Pro tip: Dab the cream blush onto your cheeks in a few evenly spaced dots using your fingertips, then blend them together for a seamless finish. For an even more translucent look, lightly dust some powder blush on top!

Eyeshadow: Silky Souffle Eyes

True to its name, the Silky Souffle Eyes eyeshadow palette has a soft, fluffy texture that applies smoothly and delivers impressive color payoff. The combination of matte and shimmery colors allows your eye makeup to shine while maintaining a translucent look. Each palette includes one shade with fine glitter that can be used not only as eyeshadow but also to highlight your under eye.

Sienna Wood offers orange-brown shades, while Chai Brick comes with pink terracotta tones for those who prefer lighter colors. Choose your favorite shades to match different occasions and moods.

Eye Makeup: Eyeshadow Base

The color payoff of eyeshadows can often be a challenge, but with Canmake's Eyeshadow Base, you can enhance the color impact effortlessly. Simply apply a thin layer to your eyelids before your eyeshadow to enhance the vibrancy of the colors. The base features a pearlescent sheen that adds a subtle radiance to your eye makeup. Plus, it’s infused with three gentle beauty ingredients to keep the delicate eye area hydrated.

WAmazing Shop offers two colors: Pink Pearl for a soft and cute look, and Radiant Blue to cover dullness and create a high-end translucent effect.

Lashes: Quick Lash Curler

Canmake's Quick Lash Curler features a special dual-use brush head designed to define even the shortest lashes, preventing the clumpy look often associated with volumizing mascaras. Its powerful waterproof formula ensures your lashes stay lifted and long throughout the day, even in the scorching summer heat.

This product comes in various colors. If you're going for a natural look, try the brown or black shades. There's also an elegant purple-red shade, perfect for adding that final touch to your look for special occasions.

Lipstick: Melty Luminous Rouge

Melty Luminous Rouge's colors are rich and soft, striking the perfect balance without being overwhelming. This smooth-textured lipstick glides on effortlessly, melting into your lips and providing a fresh, radiant shine thanks to its glossy oils. The petroleum jelly component effectively moisturizes your lips, making them plump and elastic, like sweet summer fruit.

The subtly strawberry-colored shade Strawberry Mocha has consistently been a top choice for repeat repurchases. Suitable for both summer and winter, it adds a playful strawberry mocha hue to your look in any season.

Nail Polish: Colorful Nails

Canmake's Colorful Nails is a must-buy item. Not only is it affordable and delivers fantastic results, but the wide variety of cute colors makes it irresistible.

For summer, you might choose the Mermaid Scale shade to make your fingers look like they're swimming in the ocean, or the Sweet Coral tone for a warm, lively summer vibe.

Canmake has also launched a Nail Foundation that can smooth out uneven nail surfaces and color. Whether you choose Natural Pink or Lavender Pink, both can give your nails a healthy glow. Use Colorful Nails to bring a fashionable change to your fingertips, showcasing your personality.

Pamper yourself with Canmake cosmetics

Canmake offers everything you need for the perfect makeup look—ranging from eyebrow and eyeshadows to concealers, blushes, and lipsticks. Your daily makeup routine is an art form, and Canmake cosmetics are like an artist's colorful brushes, helping you craft a dazzling masterpiece that is uniquely you.

*The information in this article, such as prices and business hours, was accurate at the time of publication but is subject to change. Please refer to the official website(s) for the latest information.