10 Must-Buy Gummy Candies in Japan

Get to know Japan's unique chewy and juicy gummy candies

Japan is a gummy candy paradise, with countless products that have been beloved by locals for years. These candies come in a wide variety of textures and flavors.

What flavors and textures are popular?

Japanese gummy candies come in a wide variety of textures, from soft to hard. Some are coated with sweet and sour powder, while others have a unique feel on the tongue. Classic fruit juice flavors like grape and orange have long been popular, but you’ll also find gummy bears with distinctly Japanese flavors like ume (plum.)

Why are there so many grape-flavored gummy candies?

Grape-flavored gummy candies are widely produced by many Japanese manufacturers, partly because grapes have the right moisture content for making gummy candies and their color is easy to replicate. With so many varieties available, it’s fun to compare the differences between brands. Even when they're grape-flavored, gummies can vary greatly in taste depending on their texture and shape.

Juicy Gummy (Kaju Gumi) by Meiji

Nearly every Japanese person knows Meiji's (Kaju Gumi) Juicy Gummy. If you're unsure what to buy, these are a great first choice. Made with 100 percent fruit juice, they deliver an addictive, concentrated fruity taste. The gummies are also adorably shaped like the fruits they represent—grapes for the grape flavor and mandarin oranges for the orange flavor.

Tsubu Gummy by Kasugai

This classic gummy candy by Kasugai is a bit on the firmer side. Featuring five different fruit and soda flavors in a resealable pack, it’s perfect for a quick snack while sightseeing in Japan.

Cola-up by Meiji

Cola-up is a classic gummy candy that’s sure to spark nostalgia for many Japanese. Shaped like a cute, old-school cola bottle, it's similar to the German Haribo gummies and perfect for those who love tougher, chewy varieties. With 100-gram bags, you’re sure to get your fill.

Tough Gummy by Kabaya

With packaging designed specifically for men, the Tough Gummy has become a best-seller. Coated in a tangy sour powder for an extra kick, these gummies come in three flavors: cola, soda, and ginger ale. If you're unsure what to get your male friends, Tough Gummy is a solid choice.

Sharimoni Gummy by Bourbon

Savor this delightful yogurt-flavored gummy, with its sweet and sour, crunchy sugar coating and chewy gummy center. It also contains one billion Bifidobacterium.

Puré Gummy by Kanro

The surface of this Puré Gummy candy is coated with a sour powder, creating a perfect balance between the sour coating and the sweetness of the gummy. In addition to classic flavors like grape, muscat grape, and lemon, you can also try more premium ones like Yamanashi white peach, and Okinawa pineapple. Plus, these gummies contain collagen and vitamin C.

Poifull by Meiji

These soft, chewy gummies are perfect for a quick treat, sized just right to pop into your mouth easily. The box includes four flavors: raspberry, lemon, green apple, and grape. And don’t forget to look for the special heart-shaped Poifull.

Gummy candies that make for unique souvenirs

If you’re looking for something a little more unique, we recommend these unusual gummy candies. They’re sure to surprise and delight your friends and family when you bring them home.

Sakeru Gummy by UHA Mikakuto

Sakeru Gummy is unlike anything you’ve ever tried. This long, stretchy gummy has a texture that’s more like cheese strings and much softer than your average gummy candy. You need to tear off small pieces to eat it. Available in four flavors—strawberry, white peach, Tsugaru apple, and Kyoho grape—this is a unique souvenir that’s sure to stand out. If you’re looking for something a bit different, we recommend giving this a try.

Fettuccine Gummy by Bourbon

This slightly tough gummy is shaped just like fettuccine pasta, and its tagline boasts "al dente chewiness." Available in Italian peach, Italian lemon, cola, and soda flavors, the sour powder coating enhances the gummy’s taste. It also contains vitamin C and fiber.

Cororo by UHA Mikakuto

UHA is known for its unique gummy candies, and Cororo is no exception. Made with 100 percent fruit juice, this luxurious gummy features a jelly center that pops out as you chew, giving you a sensation similar to eating real fruit. It’s also delicious when chilled in the refrigerator or freezer, or even enjoyed in a chocolate fondue.

Buy Japanese gummy candies on WAmazing Shop

We’ve covered some classic Japanese gummy candies as well as trendy new options. Whether they’re sour or have unique textures, Japanese gummy candies are delicious and reasonably priced, making them perfect souvenirs. If you’re visiting Japan, be sure to bring some home with you. You can easily purchase your favorites on WAmazing Shop before or during your trip to Japan, and collect your order from special lockers at designated airports across Japan, as well as major train stations, and other locations.

*The information in this article, such as prices and business hours, was accurate at the time of publication but is subject to change. Please refer to the official website(s) for the latest information.