Where to Buy Japan's Famous Shiroi Koibito Chocolate Cookies from Hokkaido

Get to know Shiroi Koibito chocolate cookies

Shiroi Koibito is a confectionery created in Hokkaido in December 1976. The founder was returning from a ski trip when he saw snow beginning to fall and said, "the white lovers are falling," which inspired him to create this product. Evoking the image of Hokkaido's snowy landscape, Shiori Koibito has been loved by many for over 40 years and has become a classic Hokkaido souvenir.

Ishiya: The company behind Shiroi Koibito

Shiroi Koibito is manufactured by Ishiya, a Sapporo-based company founded in 1947 with over 70 years of history. Ishiya has since become renowned as a confectionery maker, known for creating delicious treats that bring joy to its customers.

What are Shiroi Koibito chocolate cookies?

Shiroi Koibito comes in two varieties: the "white" type with white chocolate sandwiched between the cookies, and the "black" type with milk chocolate in between. The white chocolate version is available in packs of 9, 12, 18, and 24 treats. The milk chocolate version is only available in a pack with both flavors, in a box of 24 treats, or a beautiful tin version with either 36 or 54 cookies.

Explore Hokkaido's vast Shiroi Koibito Park

Shiroi Koibito Park, located in Sapporo City’s Nishi ward, is a popular destination where you can tour the Shiroi Koibito factory. The park also features Gulliver Town, Kids Town, and various other attractions that make up this charming theme park. Guests can enjoy a leisurely stroll through the park’s rose garden, and every hour, the park's "residents" host a lively Chocolate Carnival. Let us show you what else there is to explore!

Shiroi Koibito Park
Address: 2-2-11-36 Miyanosawa, Nishi-ku, Sapporo-shi, Hokkaido Prefecture
Access: 7-min walk from Miyanosawa Station (Tozai Subway Line)
Official website: https://www.shiroikoibitopark.jp/en/

Shiroi Koibito Soft-Serve Ice Cream

The Shiroi Koibito soft-serve ice cream is a must-try when visiting Shiroi Koibito Park. It's made by adding Shiroi Koibito chocolate to local Hokkaido milk, giving it its distinct rich flavor. You can enjoy three different flavors: white, mixed, and black. Don’t miss the seasonal, and store-limited items.

Shiroi Koibito Factory Tour

The factory tour is one of the most popular attractions in the park. Here, you can learn how Shiroi Koibito’s white chocolate is made and watch the actual production of Shiroi Koibito and Baumkuchen. There is a separate admission fee for the factory tour, so be sure to purchase a ticket. Reservations aren't necessary for smaller groups.

Sweets Workshop Dream Kitchen

A highly popular pastry-making activity for children! Located within the factory, this activity offers several different workshops to choose from. While reservations aren't required, it’s a good idea to book in advance to secure a spot. There’s an additional fee for this experience on top of the admission fee.

Where to buy Shiroi Koibito chocolate cookies

Shiroi Koibito is Hokkaido’s iconic confectionery souvenir, and there are several directly-managed Ishiya stores across the prefecture. However, you can also find these popular chocolate cookies outside of Hokkaido, such as in Japan's Kanto and Kansai regions.

Hokkaido

There are a total of six directly-managed Ishiya stores across Hokkaido, but Piccadilly inside Shiroi Koibito Park has the most outstanding product selection. It’s located on the first floor of the park’s Tudor House, and offers a variety of sweets that are only available here, so make sure to get a few of those as well.

Piccadilly at Shiroi Koibito Park
Address: 2-2-11-36 Miyanosawa, Nishi-ku, Sapporo-shi, Hokkaido Prefecture
Access: 7-min walk from Miyanosawa Stationon (Tozai Subway Line)
Official website: https://www.shiroikoibitopark.jp/en/shops.html

Kanto Region (Tokyo area)

In the Kanto Region, you can buy Shiroi Koibito at duty-free stores like the ANA Duty Free Shop in the post-departure area on the third floor of the South Wing of Terminal 1 at Narita Airport, and Blue Sky on the third floor of Terminal 2's Satellite Terminal. There are also directly-run Ishiya stores in several department stores across Tokyo—think Ginza Six, Keio Department Store Shinjuku, and Coredo Muromachi Terrace in Nihonbashi. It's a great way to pick up this classic Japanese souvenir even if you can’t visit Hokkaido.

Kansai Region (Osaka area)

In the Kansai Region, Ishiya products can be purchased at duty-free stores within Kansai International Airport. The ANA Festa Kansai International Gate Store, located near the International North Wing Intermediate Station, offers a wide selection of Ishiya treats, including Shiroi Koibito. You can also find them at Miyabi and other shops after passing through the international flight security check.

Discover more Ishiya treats

In addition to the famous Shiroi Koibito, Ishiya offers numerous other delightful products to discover. If you haven’t tried them yet, be sure to check them out. Browsing through the wide selection and picking out the perfect souvenir is all part of the fun. Here are our top recommendations for sweets and original Ishiya goods.

Saqu Langue de Chat

Saqu Langue de Chat is exclusively available at Ishiya Ginza on the second basement floor of Tokyo-based shopping mall Ginza Six, at Ishiya Shinjuku in the confectionery section of the Keio Department Store, and at Ishiya Ginza FaSoLa Stars Tax Free on the third floor of Narita International Airport Terminal 1 Central Building (excluding limited-time-only stores.)

One of the six flavors, Matcha Milk, features matcha from Nishio, Japan's premier matcha green tea producer. The subtle sweetness of the white chocolate paired with the bitterness of the matcha creates a refined, mature taste that's especially popular among adults. Other flavors include caramel, Hokkaido cheese, Hokkaido wine, gianduja chocolate, and milk. Don’t miss the limited-edition flavors as well.

Mifuyu

This treat was awarded two stars by the iTQi (International Taste & Quality Institute,) which honors excellent products. It’s a mille-feuille pastry made with layers of crispy pie and cream, all wrapped in chocolate. You can enjoy it in three different flavors: blueberry, caramel, and chestnut.

There’s also a matcha flavor made with traditional Japanese green tea powder, offering an elegant taste paired with the crispy pie. Plus, there are special limited-edition flavors available as well.

Shiroi Koibito White Chocolate Pudding

This pudding is made with Shiroi Koibito's signature white chocolate. Rich and creamy on its own, it becomes even more delicious when topped with haskap berry sauce, which enhances the sweet and sour flavor. The sauce is also packed with nutrients like vitamin C. Since it can be stored at room temperature, you don’t have to worry about travel time.

Original Shiroi Koibito Souvenirs

Ishiya's original goods make for extra-special souvenirs. You can find a variety of items like Shiroi Koibito magnets and keychains. The clear folders, ballpoint pens, memo pads, and iPhone cases all feature the iconic Shiroi Koibito design. The compact size makes them easy to carry home as souvenirs.

Buy Ishiya items and more snack souvenirs on WAmazing Shop

Shiroi Koibito cookies are the perfect souvenir to commemorate your trip to Hokkaido Prefecture. If you can’t make it to Japan’s northernmost prefecture, you can easily buy Ishiya treats tax-free on WAmazing Shop along with other tasty treats. You can shop before or during your trip to Japan and conveniently collect your order from special lockers at designated airports across the country, major train stations, and other locations.

*The information in this article, such as prices and business hours, was accurate at the time of publication but is subject to change. Please refer to the official website(s) for the latest information.