Sekkisui: Your Guide to Japan's Skincare Brand Exclusively Available at 7-Eleven Convenience Stores
Sekkisui cleansers and sunscreens often make it onto a traveler's must-buy shopping list—but what makes Sekkisui so popular? In this article, you'll get to know the Sekkisui series and where you can buy it.
- Get to know Sekkisui skincare items
- Where to buy Sekkisui skincare products
- 3 Sekkisui cleansers
- Sekkisui Perfect UV Gel EX
- Sekkisui Perfect BB Cream
- Sekkisui Cleansing Oil M
- Sekkisui Brightening Lotion M
- Sekkisui Brightening Emulsion M
- Sekkisui Brightening Cream M
- Sekkisui All-in-One Gel
- Sekkisui Beauty Mask EX
- 2 Sekkisui travel skincare sets
- Discover 7-Eleven's high-quality skincare line "Sekkisui"
Get to know Sekkisui skincare items

Sekkisui, with packaging very similar to the popular skincare brand Sekkisei from the renowned Japanese cosmetics company Kosé, is a brand jointly developed by Kosé and Seven & i Holdings, the parent company of Japan's 7-Eleven convenience stores. Compared to the Sekkisei series, Sekkisui is more affordable and comes in more compact packaging.
The Sekkisui brand name uses the Japanese characters for snow and skin, representing the concept of "having skin with the transparency of white snow." This series offers a wide range of products, including cleansers, face masks, lotions, and emulsions. Read on to get to know popular products in the Sekkisui series and limited-edition packaging in detail below.
Where to buy Sekkisui skincare products

Since the Sekkisui series is a brand jointly developed by the well-known Japanese cosmetics manufacturer Kosé and Seven & i Holdings, Japan's major retail and distribution holding company, it's currently only available at 7-Eleven convenience stores under the Seven & i Holdings umbrella. Hence, you can't find it at other convenience store chains. In addition to 7-Eleven convenience stores, you can also buy it at supermarkets like Ito-Yokado and York-Benimaru.
3 Sekkisui cleansers
The Sekkisui series offers a comprehensive range of basic facial care items. The most popular is the budget-friendly cleanser, which deeply cleans pores while also moisturizing. Currently, the Sekkisui facial cleansing series has three products. Let's see what the differences are and which one suits you best.
Sekkisui Clear Cream Wash

Sekkisui Clear Cream Wash is one of the most classic products in the Sekkisui series. It easily lathers into a cream-like foam, reducing skin damage while effectively removing impurities. It contains Oriental herbal extracts, such as coix seed, Chinese yam root, and ginseng root extracts, which enhance moisturization.
Sekkisui White Washing Cream
Sekkisui White Washing Cream is another cleanser in the Sekkisui series. This cleanser emphasizes achieving skin with the clarity and transparency of white snow. It contains the Oriental herbal coix seed extract to enhance moisturizing effects.
Sekkisui Enzyme Face Wash Powder

Sekkisui Enzyme Face Wash Powder is designed to thoroughly remove blackheads, keratin, and blockages from pores. After cleansing, it leaves the skin feeling smooth and transparent. A key feature is its single-use packaging, making it ideal for business trips, travel, or overnight stays.
Sekkisui Perfect UV Gel EX

Sekkisui Perfect UV Gel EX is a sunscreen gel with a light, moisturizing texture suitable for daily use. It contains Oriental herbal extracts like coix seed, loquat leaf, licorice leaf, and wild rose. Not only is it sweat and water-resistant, but it also provides long-lasting hydration and can be used as a makeup base.
Sekkisui Perfect BB Cream

Sekkisui Perfect BB Cream is a brightening BB cream containing Oriental herbal extracts like coix seed, loquat leaf, and Cnidium officinale. It offers six-in-one benefits: sunscreen, lotion, cream, serum, base makeup, and foundation, easily creating natural-looking beautiful skin. It not only provides natural coverage but also prevents moisture loss.
Sekkisui Cleansing Oil M

Sekkisui Cleansing Oil M thoroughly removes impurities and makeup from pores. With ingredients like coix seed oil, peach kernel oil, perilla seed oil, and squalane, it offers a gentler feel, reducing skin stress while preventing dryness and roughness, maintaining skin clarity.
Sekkisui Brightening Lotion M

Sekkisui Brightening Lotion M contains ingredients that suppress melanin production and prevent spots and freckles, giving skin a snow-like transparency. It includes five moisturizing formulas: coix seed extract, Chinese yam root extract, ginseng root extract, moisturizing collagen GL, and glycerin. It penetrates the skin effectively, enhancing hydration without feeling sticky, making it very refreshing.
Sekkisui Brightening Emulsion M

Sekkisui Brightening Emulsion M contains vitamin C derivatives and has a moisturizing feel that relaxes and softens tight skin. It includes five moisturizing formulas: coix seed extract, Chinese yam root extract, ginseng root extract, moisturizing collagen GL, and glycerin. This emulsion is perfect for those looking to improve facial dryness, especially recommended for use when visiting Japan in winter as it’s very dry.
Sekkisui Brightening Cream M

Sekkisui Brightening Cream M emphasizes creating a rich protective film that gives skin a firm feel, locking in moisture for long periods, preventing dryness and age spots, and creating brighter, more transparent skin. It contains five moisturizing formulas: coix seed extract, Chinese yam root extract, ginseng root extract, moisturizing collagen GL, and glycerin, enhancing skin radiance.
Sekkisui All-in-One Gel

Sekkisui All-in-One Gel is a highly convenient skincare product that serves five functions: lotion, emulsion, cream, serum, and mask. It tightens pores, improves fine lines, and makes skin more hydrated and radiant. Its refreshing, non-sticky texture allows for comfortable absorption, not feeling greasy even in summer.
Sekkisui Beauty Mask EX

Sekkisui Beauty Mask EX uses the moisturizing effect of beauty essence for intensive skincare. Even skin that's dull due to dryness or uneven texture can experience the brightening and crystal-clear effects of lotion, emulsion, and serum combined.
The elastic mask adheres closely to the skin, with rich, moisturizing beauty essence penetrating every fine line and deep into the stratum corneum, making skin more translucent and vibrant. It's free of colorants and mineral oil.
2 Sekkisui travel skincare sets

For occasional overnight stays or overseas trips, the biggest worry is the weight of all those bottles increasing your luggage. Therefore, opt for these compact Sekkisui skincare sets that won't weigh you down when you're out and about.
Sekkisui Skincare Set M

Sekkisui Skincare Set M is a small-package skincare set suitable for travel. The set includes Sekkisui Cleansing Oil M, Sekkisui Cleansing Cream, Sekkisui Lotion M, and Sekkisui Emulsion M, with enough quantity for about a week's use.
It even comes with a convenient ziplock bag that can be used as a small makeup pouch. It's especially recommended for travelers who want to reduce luggage weight but still take good care of their skin, or for those without checked luggage who can bring it on the plane.
Sekkisui 1 Night Skincare Set M

Sekkisui 1 Night Skincare Set M is an even more compact overnight skincare set. It includes single-use portions of Sekkisui Cleansing Oil M, Sekkisui Cleansing Cream, Sekkisui Lotion M, and Sekkisui All-in-One Gel.
It's perfect for those who forget to bring skincare products for an unexpected overnight stay, or for those who don't want to bring too many bottles when going to public baths or hot springs. You can buy this set at 7-Eleven convenience stores.
In addition to the two travel skincare sets introduced above, you can find many similar products tax-free on WAmazing Shop. For example, NOV's AC Active Trial Set 1, which focuses on improving acne-prone skin. There's also Curél's Intensive Moisture Care Facial Care Set II (Moist), recommended for sensitive skin types, targeting recurring roughness and dryness issues.
The trial set from Cher-Couleur emphasizes gentle skin care with its "Naturepeau series", including everything from makeup remover to repair cream.
Besides convenient travel skincare sets, WAmazing Shop also offers a wide range of Japanese pharmaceuticals (*,) cosmetics, and other products. You can order them all at once and choose to collect them from lockers at designated airports or train stations across Japan, so you don't have to carry heavy bags while sightseeing.
(*) Pharmaceuticals sold on WAmazing Shop are not eligible for tax exemption. At checkout, however, the tax portion is subject to a discount, resulting in a final purchase price equivalent to the tax-free price.
Discover 7-Eleven's high-quality skincare line "Sekkisui"

Not only is Sekkisui affordable, but its quality is also guaranteed by Japan's renowned cosmetics company Kosé, and the products incorporate various Oriental herbal extracts. Most importantly, you can find them at 7-Eleven stores across all 47 prefectures in Japan, making them super convenient to purchase. The travel kits are perfect companions for travelers, helping you lighten your luggage while still taking great care of your skin.
*The information in this article, such as prices and business hours, was accurate at the time of publication but is subject to change. Please refer to the official website(s) for the latest information.
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