Niigata Prefecture is known as the rice growing region of Japan. It is here where high-end rice like Uonuma Koshihikari rice, considered to be the finest rice in Japan, is grown. Japanese sake is only produced in areas where rice is grown so its great to do a tour of the sake breweries. Come to Niigata to try the freshest seafood. Thanks to being by the Sea of Japan, there are many famous fish markets here, where salmon and the fatty yet tender high grade 'Nodoguro' Blackthroat Seaperch fish are caught. It is also a region that experiences heavy snowfall which makes it a place to enjoy snow activities. Echigo-Tsumari Art Triennale, the world's largest international art festival, is a popular event held once every 3 years where art and nature come together.