10 Japanese Must-Buy Hair Conditioners and Treatments

The difference between hair rinse and conditioner

Smooth, glossy hair boosts your confidence, and choosing the right haircare products is key. Hair rinse and conditioner are both popular post-shampoo treatments with similar functions and ingredients, mainly working to reduce static and make hair smoother and shinier. However, conditioner typically provides better moisturizing effects.

Since different brands may use varying names and definitions for their products, it’s a good idea to not only check the product name but also carefully review ingredient labels and specific functions to ensure you choose the one that best suits your needs.

How to use conditioners

For beautiful hair, every step from washing to rinsing matters—especially the often-overlooked rinsing step. The purpose of conditioner is to repair hair, and proper application ensures the best results.

To use conditioner correctly, apply it after thoroughly shampooing. Squeeze out an amount equal to your shampoo usage, rub it between your hands, and apply evenly from the ends to mid-lengths, avoiding the scalp. Focus on the ends, as they tend to be more prone to damage. Different products may have varying instructions, so always check the product guidelines.

Below are ten popular Japanese treatments to add to your shopping list for your next trip to Japan.

Yolu: Calm Night Repair Treatment

Popular Japanese drugstore haircare brand Yolu offers the Calm Night Repair Treatment, designed for overnight hair care. It contains night ceramide and other repairing ingredients, specifically formulated for dry, damaged hair.

Whether damage is from sun exposure or chemical treatments, it promises to deliver moisturized, glossy hair overnight, with a subtle orange blossom and peony fragrance.

8 The Thalasso: Smooth Repair & Aqua Serum

Another highly-rated Japanese drugstore treatment is 8 The Thalasso's Smooth Repair & Aqua Serum, moisturizing and repairing damaged hair, while strengthening strands from within. It features a fresh, subtle fragrance and delivers noticeable smoothness, making even hair ends tangle-free, easily creating healthy, glossy hair.

Droas: Damage Repair Treatment

Japanese beauty brand Droas' Damage Repair Treatment excels at repairing split ends and breakage. It's easy to use and emits a rich, floral scent.

The formula combines moisturizing ingredients like Moroccan volcanic clay and argan oil, with sebum-absorbing kaolin clay. It thoroughly cleanses excess scalp sebum while repairing environmental damage, nourishes the scalp, and deeply penetrates hair strands for powerful restoration.

Diane Be True: Smooth Repair "Relax" Treatment

For those preferring only natural ingredients, Japanese haircare brand Diane is known for its Smooth Repair "Relax" Treatment. It uses natural extracts from kale and quinoa, is gentle and silicone-free, perfect for those seeking naturally healthy hair. It moisturizes and nourishes, making both straight and curly hair smooth and glossy.

Purunt: Hair Treatment

For colored and permed hair, we highly recommend the Hair Treatment by Japanese haircare brand Purunt. This treatment uses unique technology and carefully balanced cuticle care ingredients and penetrating oils to effectively treat both scalp and hair, locking in essence and moisture for deep repair from within.

It's especially suitable for dry, damaged hair, helping restore smoothness and shine while strengthening hair structure and promoting scalp health.

&bio: Pure Moist Hair Treatment Step 2.0

For those seeking intense hair hydration, the Pure Moist Hair Treatment Step 2.0 by popular Japanese brand &bio is a must-have. This treatment features an elegant fragrance derived from French lavender, creating a relaxing experience reminiscent of a romantic countryside experience.

Its core formula contains over 90 percent moisturizing and protective ingredients, effectively locking in moisture for long-lasting softness.

&honey: Deep Moist Hair Treatment Step 2.0

&honey, a brand known for its unique organic beauty products featuring high-moisture honey, offers its Deep Moist Hair Treatment Step 2.0 and Melty Moist Repair Hair Treatment Step 2.0. According to brand testing, these products can increase hair moisture content up to 14 percent.

The Deep Moist series focuses on gentle nourishment, with over 90 percent natural moisturizing ingredients like honey and royal jelly for deep repair. The Melty Moist series is specifically designed for dry hair, containing over 90 percent organic essential oils and hyaluronic acid to tame frizz and restore smoothness and shine.

Mixim Suppli: Collagen Repair Hair Treatment

For those focused on natural ingredients, opt for the Collagen Repair Hair Treatment by Japanese drugstore brand Mixim Suppli. It uses high-quality nutritional ingredients and essence components in a proprietary formula to provide deep hydration and nourishment.

The added collagen not only repairs damaged hair but also forms a protective layer on the hair surface, making it smoother and more shiny.

Ichikami: The Premium Extra Damage Care Treatment

For those who frequently use curling irons and are concerned about dry, damaged hair, budget-friendly Japanese haircare brand Ichikami offers a premium damage care series. The Premium Extra Damage Care Treatment features rice bran fermentation essence that quickly penetrates hair strands, repairing damage from within while maintaining moisture. It comes in two varieties: Silky Smooth for tangle-free hair, and Shiny Moist for moisturized hair.

Curél: Intensive Moisture Care Hair Conditioner

Japanese medicated skincare brand Curél offers their Intensive Moisture Care Hair Conditioner, specifically designed for dry, sensitive scalps. Its formula contains plant-based anti-inflammatory agents that prevent dandruff, itching, and dryness while providing deep moisture for smooth, tangle-free hair. This hypoallergenic conditioner is easy to use and rinse, making it perfect for those with dry, sensitive skin.

Buy all your Japanese haircare essentials on WAmazing Shop

Wondering where to easily purchase the recommended treatments and conditioners in Japan? Buy them tax-free on WAmazing Shop. You can find various haircare products, including hair dyes, styling products, and shampoos.

After ordering all your favorites online, collect your tax-free purchases from special lockers at designated airports and train stations before leaving Japan. Plus, you can get additional discounts with special coupons.

*The information in this article, such as prices and business hours, was accurate at the time of publication but is subject to change. Please refer to the official website(s) for the latest information.